This privacy policy governs the URL and certain electronic communications sent out by the SCHS. This website is owned and operated by theSierra County Humane Society for the benefit of its members and other visitors interested in the protection of all animals.

Our headquarters:

15576 NM-187,
Williamsburg, NM 87942


How we collect information about you

Information you voluntarily provide

The SCHS collects and maintains certain personal information about you when you send us an email or complete any of our online forms, such as when you request information from us, make a donation, subscribe to one of our online newsletters, request to become a member, forward a web page, or electronic newsletter. Such information may include your name, mailing address and email address; it may also include a mobile phone number, the email addresses of those to whom you forward SCHS electronic content and any other information collected in the forms. You may be asked to provide credit card information to become a member of the SCHS, contribute to the SCHS, purchase certain information or materials from the SCHS or subscribe to various SCHS publications.

Other information

SCHS also collects certain other information that cannot identify you personally when you visit our website. This information includes your IP address and your domain name. SCHS logs these IP addresses and domain names and aggregates them for system administration and to monitor the use of our site. We use the aggregated information to measure the number of visits to our site, the average time spent on our site, the number of pages viewed and various other site statistics. This monitoring helps us to provide a more useful and engaging online experience to SCHS visitors and helps us to improve the quality of our content.

The SCHS uses cookies in order to make the results available for your on-site searches. Cookies are not used for any other reason on this site. A cookie is a small file that is sent out by a website, accepted by the user’s browser and placed on the user’s hard drive. You can always set your browser to warn of cookies being placed and then chose which cookies you want to accept. The SCHS does not match any information gathered by cookies with personal information you may have voluntarily submitted to the SCHS.

The SCHS uses single pixel gifs, also called web beacons, in our emails. Web beacons track behavior such as who has opened an email and when, the IP address, the browser or email type, which links were clicked and other similar information. This allows us to measure the performance of email campaigns, see what actions subscribers took, create reports about email performance, improve the quality of our emails and segment messages for specific audiences.

The SCHS uses remarketing with Google Adwords and analytics to display content specific advertisements to visitors that have previously visited our site when those visitors go to other websites that have the Google Display Network implemented. The SCHS also uses Google Analytics Demographics and Interest Reporting.

The SCHS and other third-party vendors, including Google, use first-party and third-party cookies together to inform and serve ads based on a visitor’s past visits to our website.

You may opt out of Google’s use of cookies by visiting Google’s Ads Settings at any time.


Ways information about you is used

We may use the information you voluntarily provided to contact you regarding animal-related issues we feel you may be interested in, to keep you updated regarding the SCHS’s programs and to extend an invitation to you to support our programs. We may also send such information to the people whose email addresses you provide when forwarding SCHS electronic content. When we do so, our sole intent is to enlarge our family of informed animal advocates and organizational supporters. Every recipient of our electronic communications can quickly and easily “opt out” of future such communications by following the instructions on any electronic communication we send.

From time to time, we may make the information you have voluntarily given to us, excluding credit card information (which will never be disclosed), available to third parties for marketing purposes, including SCHS’s affiliate organizations or sponsors and licensees that provide special programs or services we think you might find interesting or beneficial. SCHS uses very strict standards in determining which reputable companies become sponsors and licensees, to ensure that such organizations are committed to the protection of visitors’ privacy and committed to the goals of the SCHS. If your volunteered personal information will be used in any manner other than as stated above, such use shall be specifically posted. If you wish to update or remove your information, or if you do not wish your information to be shared with affiliated third parties, please email us. You may also unsubscribe at any time in every issue of our newsletters.


From time to time, the SCHS may link to other websites not affiliated with the SCHS. SCHS attempts to link only to those websites which also respect a visitor’s privacy and the goals of the SCHS. However, the SCHS cannot be responsible for the content or policies of third-party websites. Please check with these third-party organizations or companies for their specific privacy policies. If you find inoperable links or are concerned about any of the sites that the SCHS currently links to, please inform the SCHS by emailing us.


The SCHS uses generally accepted, industry-standard security systems, software and encryption technologies—Secure Sockets Layer (SSL)—for the secure transfer of personal and financial data and to protect against unauthorized access to the SCHS’s servers, equipment and other components of our online presence. This includes using industry-standard security systems to protect credit card processing information. Our web servers are stored off-site at multiple, physically secure facilities with limited access.

Contacting the SCHS

If you would like to contact the SCHS about correcting information we might have collected or if you have any questions about this privacy policy, please email us or write to us at the address below.

Sierra County Humane Society
ATTN: Webmaster
PO Box 638
Williamsburg, NM 87942